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2017 Marketing Predictions Infographic

By Howard Walker - 01/20/2017

Now that we’re into a new year and you’re focusing on moving forward with your business goals, we thought it would be helpful to also give you our take on marketing predictions for 2017.  As usual when it comes to predictions, our past results were a mixed bag, however it’s always a good idea to […]

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Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO

By Howard Walker -

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.  Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 […]

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Leverage Buyer Personas to Boost Conversion Rates

By Howard Walker - 01/16/2017

Sometimes marketing can seem like a crap-shoot. We’ve all been there: Your campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive information to prove and confirm it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the […]

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5 Profit Pulling Analytics Reports to Regularly Review

By Howard Walker - 12/21/2016

When you go to the grocery store do you wonder why the dairy section is placed in the back of the store with cookies or other related items placed nearby? Or why chocolate and candies are placed at the end of the canned vegetable aisle? These items are put in these odd spots for a […]

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5 Ways Understanding Digital Marketing Data Can Help You Beat Your Competitors

By Howard Walker - 12/15/2016

Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them! How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return […]

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