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Online Content Marketing, Then and Now

By Howard Walker - 03/10/2017
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Over the last few years, content’s relationship with the online marketing world has been a wild ride of continuous changes. Online content marketing was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content itself didn’t necessary matter – as long as […]

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3 Techniques to Promote Effective Online Content Marketing

By Howard Walker - 04/29/2016
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In a recent article published on Marketing Land titled “3 techniques to keep your content from being ignored”, author Mary Wallace suggests three techniques that marketers should use when writing content to promote their products or services. Based on my experience in working with both B2B and B2C clients, I’d like to add my comments […]

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