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Why You Need to Leverage Content Marketing For Your B2B Business

By Howard Walker - 05/30/2018
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Content Marketing is one of the primary B2B marketing strategies companies are using these days to create useful content on topics related to the products or services they offer.  The created content can be in the form of articles, videos and/or infographics which help businesses establish themselves as subject matter experts and provide helpful and […]

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Tactics to Nurture and Retain Your B2B Clients

By Howard Walker - 04/25/2018
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If someone asked you what a B2B marketer’s most important goal is, how would you answer? You probably would answer lead generation, and while lead generation is important, what about marketing to the clients you already have? It’s easy to focus on trying to capture business from new clients since most B2B marketing strategies focus […]

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5 Secrets to Generating Leads with Content: Blogging Best Practices

By Howard Walker - 12/22/2017
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The Worldometers site indicates that 3,904,589 blogs were written today, and it’s just after 4 PM in the afternoon pacific time. One blog is published every second and over 59.3 million every month. So how many blogs are published every year? Do the math! The point here is there is a staggering amount of content […]

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Online Content Marketing, Then and Now

By Howard Walker - 03/10/2017
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Over the last few years, content’s relationship with the online marketing world has been a wild ride of continuous changes. Online content marketing was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content itself didn’t necessary matter – as long as […]

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How Content Marketing and SEO Services Work Together

By Howard Walker - 09/15/2015
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In years past, search engine success often meant casting the notion of creating quality content aside, and instead figuring out how to trick search engines into listing your website at the top of their search results lists. On the other hand, good content marketing, which has always been necessary for building relationships and providing information that was […]

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