No matter what kind of business you have, you need to be following an online content marketing strategy. By consistently posting blog articles, infographics and even videos that speak to and relate to your target audience, you will get site visitors. With well written content these visitors can be nurtured into customers and generate sales.
Although there are many content marketing and blogging platforms available, WordPress is one of the most popular and easiest to use. Below are 5 reasons why your business should use a WordPress site.
1. Easy to Use
One of the primary reasons your business should use WordPress is that it is easy to use. You don’t have to spend a lot of time setting it up and there are many site developers available that use it. Most web hosting companies support WordPress, so you have many options available depending on your needs for the site.
The user interface on WordPress makes it easy to create and edit high quality content to add or update site pages and blog posts as well. You can have a well designed professional looking site and/or blog without much effort.
2. It’s Free
WordPress is an open source and website platform that is entirely free to use. You don’t have to pay any subscription cost. This is also a lot of online help and videos available for free to help you get up to speed on using it.
The only real cost is for web hosting although there are options for free hosting such as on WordPress.com. For most businesses its best to have a registered domain name that you own at a web hosting company that provides optimized support for WordPress. While most web hosting companies support WordPress, use one that provides security, support for encrypted sites (with a SSL certificate), daily site backups along with good customer service.
3. You Can Use a Wide Variety of Powerful Plug-ins
Another outstanding benefit of using WordPress is that you can add many useful plug-ins many of which have free versions. The Yoast SEO plug-in, for example, helps you improve the readability and on-page optimization of your content for Google rankings. You can also select a plug in for adding social media buttons so people can share your content easily. This will help promote your social media visibility and following faster.
There are also plug-ins for adding interesting visual content such as setting up image and video carousel functionality, and a sliding YouTube Gallery. There also are plug-ins for setting up and managing contact forms, site security as well as Google Web Analytics to track visitor activities on the site. There are plug-ins for just about any kind of functionality you could need on a site.
4. It’s Great for SEO to Promote Online Visibility
You may think that this all sounds great for sites with a blog, but how does it benefit a small business with a limited budget? Implementing a content marketing strategy is one of the most powerful marketing methods for a business of any size. Google drives over 70% of search traffic and an even higher percentage of mobile search traffic. If your business is not easily found by potential customers on Google you are missing out big time. Blogging on WordPress significantly improves your online visibility in SEO, especially when you create unique content aimed at enticing consumers.
In addition it also improves your visibility in social media marketing and can be used as a springboard for email marketing. It works well with all other forms of digital marketing to promote your online visibility and brand with potential customers.
5. You Can Easily Add Writers
You may want to reach out to working with freelance writers and other content providers. At the same time you don’t want anyone to have access to all or your site content. WordPress makes this task easy to manage. You can create various writer accounts and control their permissions so that can only access certain things. You can also moderate their content, so nothing gets posted on the site without your approval.
This allows you to have the means of creating all kinds of quality content from freelances, suppliers or employees without any hassle.
With a well developed and straightforward user interface, an integrated content management system, many powerful plug-ins, and the ability to promote online visibility and sales, WordPress can serve the needs of almost any business. It is provides a free open source platform that is used in many different industries that will help you connect with many potential customers who are searching online for your products or services.