SEO and Email Marketing for Playground Equipment Supplier

playground-supplier-marketingLead generation is the primary reason for many small businesses to invest in digital marketing. For playground equipment suppliers like Newton, MA based Premier Park & Play, that is no exception. In this industry, SEO and email marketing turned out to be very effective marketing strategies, and Premier Park & Play has again renewed its digital marketing program with WSI.

An eco-friendly playground equipment supplier, the Company provides state-of-the-art playground equipment from manufacturers such as Play Mart, Superior Recreational Products, Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes Harmony, as well as fun interactive spray parks, splash pads and other water play equipment from Water Odyssey and other suppliers.  Premier Park & Play provides not only the playground equipment, but also play equipment installation, playground surfacing, site furnishings, outdoor shelters as well as playground design and construction and project management. For over a decade, the Company has built many playgrounds for schools, parks, campgrounds, apartment complexes and daycare centers in Massachusetts, Connecticut and other parts of New England.

With the new trend in outdoor sports and fitness equipment, the playground equipment supplier has also begun to target recreational spaces for both adults and children in clubs, apartment complexes and parks. It provides commercial fitness equipment such as cardio walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers including ActionFit, Play Mart, First Team, Superior Recreational Products and Jambette.

Other new product offerings include dog park equipment and furnishings, as well as innovative outdoor furnishings such as solar-powered charging stations.

Digital Marketing Program for Playground Equipment Supplier

We continue to provide advanced SEO for the Company. We create new optimized web pages and update existing pages with new optimized content. We create blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We also post regularly on the Company’s social media properties including Facebook, Google My Business, Pinterest and Linkedin. Every month, we monitor and analyze the Company’s Google Search Results Rankings for relevant keywords using tools including Semrush, Google Analytics and Search Console. We adjust the SEO campaign strategy according to the results.

We send monthly email updates and promotions to target markets including landscape architects, campgrounds, apartments, day care centers and the Parks & Recreation Departments of cities and towns. Calls to action buttons are included in these email newsletters to drive recipients to the website to download product catalogs. These email campaigns produce many good leads for the playground supplier, resulting in more projects. The Company continuously grow its mailing lists by participating in trade show exhibitions. We anticipate email marketing to continue to be an essential lead generation method for Premier Park & Play.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post was originally published in https://thewsitouch.com/blog/seo-and-email-marketing-for-playground-equipment-supplier/

Executive Employment Lawyer Renews SEO and Email Marketing Program with WSI

executive employment attorneyIn December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us.

Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

Publications on Executive Employment Issues

A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as

Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.

Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.

Digital Marketing for Executive Employment Lawyer

A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn.  In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium, Wix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program.  We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/executive-employment-lawyer-renews-seo-and-email-marketing-program/

Hill Point Montessori Engages WSI for a New Website and SEO Campaign

Hill Point MontessoriHill Point Montessori is a locally owned and operated Montessori preschool and elementary school. Founded in 2011, the authentic Montessori school serves children from preschool through sixth grade. As part of their Montessori program, Hill Point allows students the freedom to explore their curiosities within the curriculum as well as learn from older children as well. This encourages children to love learning both academics as well as everyday life skills such as cleaning up after themselves. Through ongoing assessment, teachers guide students to turn their weaknesses into strengths as they develop their interests and social skills.

To help Hill Point Montessori reach parents interested in alternative schools and finding a match for developing their children’s education, Hill Point Montessori has partnered with the SEO experts at WSI Connect to develop their internet presence.

After collaborating on Hill Point Montessori to understand their programs unique attributes, WSI conducted keyword research to understand content areas of interest to prospective parents. This lead to the development of an SEO program for Hill Point Montessori, including a new, SEO optimized and mobile friendly website highlighting their programs for prospective students and featuring an overview video with parents and student testimonials, as well as an ongoing SEO program aimed at off-page optimization. This off-page SEO optimization program will include including link building, and blog development. From this work the following SEO pages have been identified as key pages for increasing their online presence:

The offsite SEO program will focus on creating unique content about Hill Point Montessori and the Montessori method.  The offsite blogs will be published on BloggerWordPress, and Weebly websites.

WSI Connect is looking forward to the continued success with developing the internet presence of this local Montessori School and assisting them in celebrating children’s intellectual curiosity and social developing.

This blog was originally posted at: https://blog.wsiconnect.com/hill-point-montessori-engages-wsi-for-a-new-website-and-seo-campaign