Perna & Abracht Hire WSI to Help with Client Acquisition in Southeast PA

Office of Perna and Aracht


Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.

The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.

Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.

As part of the SEO strategy, we have optimized the website for the following key search terms –

Divorce Lawyer

Personal Injury Lawyer

Estate Planning Attorney

Medical Malpractice Lawyers

Child Custody Lawyers

We are writing high-quality content for the firm, to answer the common questions prospective clients h

ave in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot

Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.

The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.

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ACT Teletherapy – A start-up with roots in S. California

Young couple with their Jack Russell puppy

It all began with ACT Family Counseling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new busine

ss to complement the 6 offices established in southern California – ACT Teletherapy.


Act Teletherapy

ACT Teletherapy – Online therapy via Voice, Video, and Text

ACT Teletherapy is designed to help individuals, couples, and families with emotional and behavioral problems, conveniently and privately through a secure online portal. ACT Teletherapy provides qualified and experienced therapists to assist with a wide range of issues, from depression and stress to relationship issues, eating disorders, and much more.

ACT Teletherapy – Digital Marketing Strategy

As a new business, ACT Teletherapy had many challenges. The new service needed an online presence including website and social. Those are now live with a secure portal for all client scheduling, billing, and communications.

Now the challenge is to drive traffic to the new website. The site was built with responsive architecture and content optimized for search. With the launch complete, offsite SEO, link building, and blogging are underway.

In addition, a press release, social campaign, paid advertising campaign, and email marketing are all in the works to promote the new business and drive traffic to the site.

A Great Start – Much Work Ahead

We all understand that SEO takes time, more depending upon the how competitive client’s industry. We are excited to see the initial results with the foundation pages created so far. These include:

• Teletherapy –
• Online therapy –
• Insurance –
• Teletherapy News –
• Online Therapy Services –

We are very excited about our progress so far and look forward to the added presence that our PPC campaign, Press Release, Content Marketing and Email Newsletter will bring to our Search Engine Optimization program.

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Employment Attorney Continues SEO and Email Marketing Program with WSI

executive contract agreeementThere are many employment attorneys in Boston. If you do a search on Google for employment lawyers, you will find many Google Ads, a four-pack on the map, as well as organic listings that include many lawyer directories such as,,,,,, and as well as some listings from law firms. As a lawyer, you may choose to subscribe and even advertise in the directories or engage in an SEO consultant to help you rank on the first page of Google for relevant keywords, or do both.

Three years ago, executive employment attorney Robert Adelson decided to cancel his directory subscription and advertising on one of the above directories and engaged WSI to help him generate leads through SEO, i.e. improve his website’s ranking on Google for keywords relevant to his executive employment practice.  He has not looked back since.  He has been very satisfied with the results and has again renewed his SEO and email marketing contract with WSI.

A seasoned attorney experienced in negotiating executive employment contracts, Attorney Adelson has counseled and represented CEOs, Chief Financial Officers, Chief Operating Officers, Chief Scientific Officers, Chief Technology Officers, Chief Marketing Officers, and various vice presidents of Sales, Marketing and other senior executive roles.  His clients are from Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

As an executive employment agreement lawyer, he helps C-suite executives secure the best employment terms including compensation, relocation, tax gross-ups, restricted stock and options. Executives often receive compensation not only in the form of salaries but also bonuses and equity. An executive compensation attorney like Attorney Adelson will make sure his clients receive the strongest possible compensation for their work, protect their short-term and long-term interests while providing a high level of tax efficiency.  With extensive experience and background experience in tax, contracts, executive equity compensation, he helps clients maximize their equity position and achieve the maximum benefit and tax favored treatment from their equity opportunity.  For executives who are leaving their jobs either voluntarily or not, he also serves as their executive severance agreement lawyer, helping them develop exit strategies and arrange the best possible outcomes.

Accomplished Author of Executive Employment

Robert Adelson, esq. is an opinion columnist for CEO World magazine, which is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. He has also published executive employment articles on, CEO Refresher, IEEE Reflector, Boston Business Journal and other publications. These articles include topics such as

  • executive employment agreement negotiation,
  • executive job offers for women, startups, CSOs, CTOs, CFOs, COOs, and CEOs,
  • executive severance negotiation,
  • wrongful termination,
  • restricted stock, RSUs and phantom stock,
  • non-compete agreements,
  • retention and change of control agreements.

Digital Marketing Program

Three years ago in December 2016, WSI designed and implemented a custom content marketing and SEO program for Attorney Adelson. Articles were written and published on CEOWorld magazine or other magazines, on LinkedIn and on his website.  In addition, monthly blog posts are written and syndicated to his blogs on popular blogging platforms:

These are used to build links to his website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

In addition, we also make weekly posts on his Google My Business listing as well as on his Linkedin profile and LinkedIn page. Followers on his Linkedin profile and page has increased consistently over time.

During the past three years since we implemented this SEO and email marketing program, Attorney Adelson has been receiving highly qualified leads that have converted into good clients. He is very happy with the results and has gladly signed on to continuing the program.  We are confident that our ongoing efforts in SEO and other digital marketing activities will continue to deliver exemplary results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

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