Implementing a digital marketing strategy is a complex undertaking. There are various elements that need to be considered based on your products, market, customers and competition. Implementing various tactics without good collaboration and coordination can send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, success flows like the sound of many instruments following the conductor of an orchestra.
- An Engaging, Responsive Website
With more and more people interacting with brands using smartphones and tablets, it’s important to deliver a consistent and responsive experience across all devices. It should be just as easy for a user to engage with or complete an action on your website on their smartphones as it is their laptop. Also since the wearable market looks promising, with the number of connected wearable devices worldwide is expected to grow to over 1.1 billion in 2022, this can become important as well. Don’t ignore anything related to mobile technology – you will later regret it.
- Measured Search Campaigns
Is SEO really dead? SEO in alive and doing well, but it has evolved and has become more difficult than in the past due to an increased number of requirements and all those algorithm updates Google keeps making to provide better search results. Search marketing is not just about SEO don’t forget about the effectiveness of a well managed pay-per-click (PPC) campaign. Whether you’re doing PPC or SEO, the main key is to track and measure your results so you can maximize the value of your marketing budget.
- Email Marketing
It’s amazing how overlooked and underused email marketing has become. Sending email to your target audience is one of the most effective ways to drive traffic, engagement and conversion. However it needs to be personalized based in the specific interests of your customer or prospect. If you have not implemented email marketing you are missing a huge opportunity, not to mention an integral part of a successful digital marketing strategy.
- Connect the Dots with Content Marketing
Content marketing has been the darling of the digital space for the last few years. Since more companies are heavily investing in online content, more effort is required to plan, organize and deliver magical, unicorn-like content that connects with your audience. This is not reality, at least not the unicorn part. However content marketing has really become an important element which requires good organization, planning, and collaboration to achieve success.
- Add Social to the Mix
Having excellent customer service and support is vital to the core of a company or brand. And Social media is a place where you can delight your customers with unexpectedly exceptional customer service. On-going social activity also gives a boost to your brand’s awareness, and adds credibility and thought leadership to your industry voice. While many businesses have a difficult time discerning the use of social media, most now use it as another channel of communication and promote their visibility directly with customers and prospects.
- Continuously Measure, Tweak, and Improve
Everything in digital marketing boils down to providing value. Most companies and brands have tight budgets but expect huge results from their marketing efforts. The only way to do that is to continuously measure, tweak and improve upon whatever you’re doing in order to extract maximum value. Since markets and conditions are continuously changing companies that continuously measure, tweak and improve their products, services and marketing efforts will have a highest probability of success.
If you need help developing a comprehensive and effective digital marketing strategy for your business, contact us for a free consultation.