5 Steps to Successfully Gain a Competitive Digital Marketing Advantage
One of the best ways to approach your digital marketing performance is to see how well you stack up to your competition. By identifying what they are doing well can provide you with the data you need to make improvements and ultimately gain a competitive advantage. Below are 5 key areas to focus on:
- Search Engine Visibility
The first step is to identify who your online competitors are and who is achieving the best visibility across the search engines. Look at who has a presence on third party websites in your industry where your customers go to read and review information.
- Top Performing Adwords in Google
Adwords are paid for traffic. This means your competitors who regularly show up in the top Google ad positions are doing so because they are paying for keywords. They do this with the knowledge that it helps them gain an advantage over their competitors and will have a positive effect on their return on investment.
- Top Performing Keywords
Once you identify what keywords your competitors are ranking well for in both organic search and paid ads, you can prepare a list of the top keywords you should be targeting and outperforming them on. You can also get an idea of what their budgets are for paid ads and how long they have been running their campaign.
- Best Performing Content
Now you can start digging a bit deeper to plan your own content marketing strategy based around your keywords. Learning what content is visible and where will guide your content creation objectives. Develop content that is helpful to your target audience that shows you are a valuable resource in answering their questions and solving their problems.
- Social Media Engagement
Researching where your competitors are most active on Social Media will show you which social networks and what types of content is already proving popular among your target audience. The most helpful metrics to look at is how may people favor and promote your content to others.
Once you have the information discussed above you can use it to gain a competitive advantage by improving on what your business rivals are doing. The only thing left to do is to monitor your own digital marketing performance in order to continue to make improvements. If you would like to start using competitive research to gain an advantage in your business, get in touch with your WSI Internet marketing consultant at 408 398-3303, email hwalker@wsiOmegaSolutions.com or visit our site at www.wsiOmegaSolutions.com.