Blog, digital marketing strategy

6 Elements for a Successful Digital Marketing Strategy

April 17, 2020 | 3 minutes to read
digital marketing strategy
Summary:Implementing a digital marketing strategy is a complex undertaking. There are various elements that need to be considered based on your products, market, customers and competition. Implementing various tactics without good collaboration and coordination can send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, …

digital marketing strategy

Implementing a digital marketing strategy is a complex undertaking. There are various elements that need to be considered based on your products, market, customers and competition. Implementing various tactics without good collaboration and coordination can send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, success flows like the sound of many instruments following the conductor of an orchestra.

  1. An Engaging, Responsive Website

With more and more people interacting with brands using smartphones and tablets, it’s important to deliver a consistent and responsive experience across all devices. It should be just as easy for a user to engage with or complete an action on your website on their smartphones as it is their laptop. Also since the wearable market looks promising, with the number of connected wearable devices worldwide is expected to grow to over 1.1 billion in 2022, this can become important as well. Don’t ignore anything related to mobile technology – you will later regret it.

  1. Measured Search Campaigns

Is SEO really dead? SEO in alive and doing well, but it has evolved and has become more difficult than in the  past due to an increased number of requirements and all those algorithm updates Google keeps making to provide better search results. Search marketing is not just about SEO don’t forget about the effectiveness of a well managed pay-per-click (PPC) campaign. Whether you’re doing PPC or SEO, the main key is to track and measure your results so you can maximize the value of your marketing budget.

  1. Email Marketing

It’s amazing how overlooked and underused email marketing has become. Sending email to your target audience is one of the most effective ways to drive traffic, engagement and conversion. However it needs to be personalized based in the specific interests of your customer or prospect. If you have not implemented email marketing you are missing a huge opportunity, not to mention an integral part of a successful digital marketing strategy.

  1. Connect the Dots with Content Marketing

Content marketing has been the darling of the digital space for the last few years. Since more companies are heavily investing in online content, more effort is required to plan, organize and deliver magical, unicorn-like content that connects with your audience. This is not reality, at least not the unicorn part. However content marketing has really become an important element which requires good organization, planning, and collaboration to achieve success.

  1. Add Social to the Mix

Having excellent customer service and support is vital to the core of a company or brand. And Social media is a place where you can delight your customers with unexpectedly exceptional customer service. On-going social activity also gives a boost to your brand’s awareness, and adds credibility and thought leadership to your industry voice. While many businesses have a difficult time discerning the use of social media, most now use it as another channel of communication and promote their visibility directly with customers and prospects.

 

  1. Continuously Measure, Tweak, and Improve

Everything in digital marketing boils down to providing value. Most companies and brands have tight budgets but expect huge results from their marketing efforts. The only way to do that is to continuously measure, tweak and improve upon whatever you’re doing in order to extract maximum value. Since markets and conditions are continuously changing companies that continuously measure, tweak and improve their products, services and marketing efforts will have a highest probability of success.

If you need help developing a comprehensive and effective digital marketing strategy for your business, contact us for a free consultation.

About the Author

Howard worked in the technology industry for over 20 years as product marketing engineer and project manager, and has over 10 years of experience in digital marketing. He is an entrepreneurial digital marketer with a track record of success in creating and developing profitable revenue streams for small and medium sized B2B businesses. His experience and expertise in product marketing, project management, business management, digital marketing consulting allows him to provide the best in class services and measurable results to clients.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    I consent to have WSI Smart Web Marketing collect my name, email and phone number to send me digital communications.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    What You Need to Know About ADA Compliance for Websites

    October 13, 2020 | 7 minutes to read

    The world has significantly changed since July 1990 when the ADA (Americans with Disabilities Act) bill was signed into law by President H.W. Bush. While the original ADA bill did not take websites into consideration, fast forward to today and Title III of the ADA states:“prohibits discrimination on the basis of disability in the activities …

    READ MORE

    How Marketing Automation Helps B2B Businesses

    September 22, 2020 | 6 minutes to read

    B2B companies face multiple challenges when it comes to managing their online marketing strategy.  Marketers need to assess lead quality, identify potential growth markets, and grow their audience, all while dealing with increasingly limited budgets and resources.  Fortunately, there’s a solution that can address all of these challenges and more—using marketing automation with a B2B …

    READ MORE

    Defining Your Target Audience for Effective B2B Digital Marketing

    September 01, 2020 | 3 minutes to read

    Great marketing is about making a strong connection with the customer. In the consumer space, that often means working on emotion, ambition, even worry or fear. In B2B marketing, the emphasis is very different. While you still need to make that connection, effective B2B digital marketing services will focus on business solutions, value, and long-term …

    READ MORE

    © 2020 WSI. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.