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Howard Walker

Howard Walker is a Digital Marketing Consultant and owner of WSI Smart Web Marketing. He serves as a manager and strategic advisor and uses his experience, expertise, and knowledge from many years of experience in the tech industry as a product marketing engineer and project manager. His experience with digital marketing services and the use of online analysis tools allow him to implement strategies and recommendations that provide the best-in-class services and results for clients.

Optimal Digital Advertising Channels for B2B EnterprisesB2B Digital Marketing Services, Blog, digital advertising

Optimal Digital Advertising Channels for B2B Enterprises

October 24, 2023 | 6 minutes to read

In today’s fast-paced digital environment, B2B companies face unique challenges when it comes to online advertising. While decisions by individual consumers in B2C markets are usually made quickly, B2B industry decision-making processes often involve multi-layered decision-making processes with multiple stakeholders.  Digital ads for B2B enterprises must focus on long-term relationships, trust building, and demonstrating value …

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The Most Essential Tasks for Maintaining WordPress WebsitesBlog, website maintenance and support, Wordpress

The Most Essential Tasks for Maintaining WordPress Websites

August 16, 2023 | 5 minutes to read

In the digital world, having a robust online presence is not just an option but a necessity for businesses of all sizes. Your company’s website is an integral part of this presence – your virtual front office, content hub, and often the first point of contact for potential customers. While creating a website is crucial, …

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5 Questions to determine if marketing automation is right for your businessBlog, Email Marketing, Marketing Automation

5 Questions to Determine if Marketing Automation Is Right for Your Business

June 26, 2023 | 4 minutes to read

Today’s businesses continuously search for ways to streamline and maximize efficiency in their marketing strategies and operations. When I work with various clients, I’m often asked about using Marketing Automation and when a business should consider using it. Marketing automation can be an effective solution for some businesses to automate repetitive tasks, personalize customer interactions, …

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