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Leverage Buyer Personas to Boost Conversion Rates

By Howard Walker - 01/16/2017
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Sometimes marketing can seem like a crap-shoot. We’ve all been there: Your campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive information to prove and confirm it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the […]

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5 Profit Pulling Analytics Reports to Regularly Review

By Howard Walker - 12/21/2016
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When you go to the grocery store do you wonder why the dairy section is placed in the back of the store with cookies or other related items placed nearby? Or why chocolate and candies are placed at the end of the canned vegetable aisle? These items are put in these odd spots for a […]

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5 Ways Understanding Digital Marketing Data Can Help You Beat Your Competitors

By Howard Walker - 12/15/2016
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Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them! How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return […]

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5 Steps to Marketing Automation Success Infographic

By Howard Walker - 11/30/2016
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Marketing automation is all the rage these days, and for good reason: it frees up people to do things people are good at and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent and widely used. A word to the wise, though: […]

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Using Marketing Automation to Turn Visitors into Leads

By Howard Walker - 11/22/2016
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In the digital age efficiency is a constantly evolving concept. What was efficient a year or so ago may not be as efficient today. Technology and innovation will continue to have a huge impact on both our professional and everyday lives. Think about the things you do daily, even the simple things right after you […]

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