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5 Steps to Securing Top of Mind Brand Loyalty

By Howard Walker - 09/21/2015
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In the world of digital marketing, it’s easy to feel like you need to chase after the latest shiny new thing that promises to promote your online visibility to next level. Take things one step at a time, catching up with your competition is a necessity, but you actually don’t need to do everything all at […]

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How Content Marketing and SEO Services Work Together

By Howard Walker - 09/15/2015
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In years past, search engine success often meant casting the notion of creating quality content aside, and instead figuring out how to trick search engines into listing your website at the top of their search results lists. On the other hand, good content marketing, which has always been necessary for building relationships and providing information that was […]

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12 Stats That Prove You Need to Start Social Selling

By Howard Walker - 09/10/2015
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According to the latest stats, your customers have changed the way they buy and so must you. In fact, 57% of the buying decision is completed before they even talk to a sales rep! So the old traditional sales methods of cold calling and email are becoming less effective. Not only has the buying process […]

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How An Inbound Marketing Strategy Saves Money

By Howard Walker - 09/08/2015
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We discussed inbound marketing in last month, and a common theme in our resources is its efficiency and cost-effectiveness. In our ROI-driving engine infographic we analyzed the data showing the average cost-per-lead of an inbound marketing strategy is less than half of outbound marketing leads. As Online marketers, we know how and why inbound marketing […]

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The ROI-Driving Engine We Call Inbound Marketing

By Howard Walker - 08/24/2015
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By definition, “inbound” means to bring in. Traditional forms of marketing often focus on “outbound” activities, that include pushing potential customers toward a product or service, regardless of whether they’ve shown any interest in it. Although both methods may work, the question is which one is most cost effective as part of a ROI-driving machine? […]

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