GA4 Reports: What You Need to Track to Measure ROI

April 17, 2024 | 5 minutes to read

Summary: Are you effectively using Google Analytics 4 for your business? We discuss the fundamentals of GA4 reports what you need to track to measure ROI. In the evolving digital analytics landscape, Google Analytics 4 (GA4) has now become the primary tool marketers use to glean actionable insights from their site data. With the end of …

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How AI is Revolutionizing the Manufacturing Industry

December 19, 2023 | 7 minutes to read

How AI is Transforming Manufacturing Dynamics Traditionally characterized by robust production lines and legacy systems, the manufacturing industry is undergoing a significant transformation. At the heart of this change is Artificial Intelligence (AI), a technology rapidly becoming essential in the sector. In this era of digital innovation, Smart Web Marketing, a San Jose web marketing …

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Optimal Digital Advertising Channels for B2B Enterprises

October 24, 2023 | 6 minutes to read

In today’s fast-paced digital environment, B2B companies face unique challenges when it comes to online advertising. While decisions by individual consumers in B2C markets are usually made quickly, B2B industry decision-making processes often involve multi-layered decision-making processes with multiple stakeholders.  Digital ads for B2B enterprises must focus on long-term relationships, trust building, and demonstrating value …

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