If someone asked you what a B2B marketer’s most important goal is, how would you answer? You probably would answer lead generation, and while lead generation is important, what about marketing to the clients you already have? It’s easy to focus on trying to capture business from new clients since most B2B marketing strategies focus […]

Competition is a huge part of life. We compete for many important things like jobs, and houses. We even have fun by competing with each other in sports and other games. In more than anything, we enjoy watching competition and the higher the stakes, the better. It can get more intense with championship games like […]