5 Questions to Determine if Marketing Automation Is Right for Your Business

June 26, 2023 | 4 minutes to read

Today’s businesses continuously search for ways to streamline and maximize efficiency in their marketing strategies and operations. When I work with various clients, I’m often asked about using Marketing Automation and when a business should consider using it. Marketing automation can be an effective solution for some businesses to automate repetitive tasks, personalize customer interactions, …

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How Marketing Automation Helps B2B Businesses

September 22, 2020 | 6 minutes to read

B2B companies face multiple challenges when it comes to managing their online marketing strategy.  Marketers need to assess lead quality, identify potential growth markets, and grow their audience, all while dealing with increasingly limited budgets and resources.  Fortunately, there’s a solution that can address all of these challenges and more—using marketing automation with a B2B …

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