Basin Engineering, an Oklahoma City based firm providing oilfield engineering, wellsite supervision and contract operations services has retained WSI for SEO, Marketing Automation and website development services.   Since 1995, Basin Engineering has built a reputation in the oil industry for providing investors and operating companies with top notch consulting and engineering services for everything […]

Over the last few years, content’s relationship with the online marketing world has been a wild ride of continuous changes. Online content marketing was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content itself didn’t necessary matter – as long as […]

In a recent article published on Marketing Land titled “3 techniques to keep your content from being ignored”, author Mary Wallace suggests three techniques that marketers should use when writing content to promote their products or services. Based on my experience in working with both B2B and B2C clients, I’d like to add my comments […]