Defining Your Target Audience for Effective B2B Digital Marketing

September 01, 2020 | 3 minutes to read

Great marketing is about making a strong connection with the customer. In the consumer space, that often means working on emotion, ambition, even worry or fear. In B2B marketing, the emphasis is very different. While you still need to make that connection, effective B2B digital marketing services will focus on business solutions, value, and long-term …

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6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]

August 28, 2020 | 3 minutes to read

When the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19. One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that …

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B2B Content Marketing Tactics You Should be Using

July 22, 2020 | 7 minutes to read

B2B content marketing is different from B2C content marketing. Most experienced marketing professionals know that targeted audiences in B2B have different needs and reasons for buying compared to B2C. Even the way B2B marketers promote their content will typically be different. Below is part of an inforgraphic created by MarketingProfs that illustrates a few of …

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