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5 Must-Haves for Measuring Digital Marketing Success
Summary: If you to want to accurately measure the success of your digital marketing efforts there are some key performance metrics that you need to monitor. Below are 5 important things to track that will help you determine the success of your marketing efforts. Watch our recorded webinar on this topic and read our summary …
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READ ARTICLE5 Tips for Choosing Content Marketing Topics
Summary: Choosing content marketing topics goes beyond the basics of defining what content you’re going to create. You need to determine why you’re creating it, who you’re doing it for, what channels you will use to promote it, and how it supports your overall content marketing strategy. Are you feeling unsure about what content to …
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READ ARTICLEHow to Create the Right Digital Marketing Strategy for Your Business
Digital marketing opens up a wealth of opportunity for any small-to-medium B2B business. But it can also act as a resource sink, consuming time and money without necessarily delivering the expected returns. This is especially true in the B2B arena, where long buying cycles can mean a campaign has swallowed significant costs before its success can be determined.
READ ARTICLEEssential Approaches for Developing B2B Content Marketing Topics
Content marketing is a highly effective way of growing a business, providing a return on investment that other promotional approaches struggle to match. When it’s done well, it can establish a brand’s reputation for expertise within its niche, generate engagement with potential customers, and provide compelling evidence to influence B2B buying decisions. But all these …
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READ ARTICLEIn-House Marketing vs. Digital Marketing Agency
Summary: Key business factors to consider when deciding whether to develop in-house marketing teams or outsource your marketing function to third party marketing agencies. Editor’s Note: This post is based on an article originally published on the WSI blog site in November 2020. There’s an important business decision that all businesses have to make: “Should …
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Defining Your Target Audience for Effective B2B Digital Marketing
Great marketing is about making a strong connection with the customer. In the consumer space, that often means working on emotion, ambition, even worry or fear. In B2B marketing, the emphasis is very different. While you still need to make that connection, effective B2B digital marketing services will focus on business solutions, value, and long-term …
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6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]
When the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19. One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that …
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READ ARTICLEMOST POPULAR ARTICLES
- Defining Your Target Audience for Effective B2B Digital Marketing
September 01, 2020 | 3 minutes to read
- B2B Content Marketing Tactics You Should be Using
July 22, 2020 | 7 minutes to read
- What You Need to Know About ADA Compliance for Websites
October 13, 2020 | 7 minutes to read
- Ultrasonic Cleaning Systems Manufacturer Kaijo Chooses WSI for National SEO Project
April 06, 2016 | 2 minutes to read
- Digital Marketing Best Practices in Manufacturing
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B2B Content Marketing Tactics You Should be Using
B2B content marketing is different from B2C content marketing. Most experienced marketing professionals know that targeted audiences in B2B have different needs and reasons for buying compared to B2C. Even the way B2B marketers promote their content will typically be different. Below is part of an inforgraphic created by MarketingProfs that illustrates a few of …
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READ ARTICLEThe Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
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