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Why it is Important to Refresh Outdated Content on Your Site
Summary: Do you have outdated content on your website that needs to be updated? There are some important reasons why you should update your content. Check out our blog for some tips! As time goes by, your website will inevitably have outdated content that needs to be updated. Creating fresh content written for your target …
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READ ARTICLEHow to Use Videos to Increase Visitor Engagement with Your Blogs
Summary: If you’re looking for ways to increase visitor engagement with your blog articles, consider including video marketing. As you gear up for the new year, now is an excellent time to look at how you can improve your content marketing strategy. If you want to take the blog articles for your business to the …
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READ ARTICLEWhy B2B Companies Need a Digital Marketing Plan and How to Make One
Digital marketing offers immense opportunities in the B2B space, but in even a moderately competitive field, it takes organization and planning to get the most out of its potential. Blindly pouring resources into an online campaign is unlikely to generate the returns you want. However, if you create a detailed B2B digital marketing plan optimized …
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READ ARTICLEWe Won 13 More WMA WebAwards in 2022!
Summary: Looking for a winning digital marketing partner to grow your business? Work with WSI and be inspired by our 13 new Web Marketing Association WebAwards!WSI continues to be a leader in web design!We’re excited to announce that WSI, across its entire network, has won 13 more prestigious WebAwards in the Web Marketing Association competition …
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READ ARTICLEThe Best Digital Marketing Strategies for Equipment Manufacturers
Using digital marketing approach needs to be planned carefully to provide the expected results you’re looking for.
Implementing digital marketing for equipment manufacturers doesn’t need to be overly complex or costly to set up. Getting the basic elements right and following a good process can generate great initial results to build on. Here’s what to consider when setting up a successful strategy.
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Defining Your Target Audience for Effective B2B Digital Marketing
Great marketing is about making a strong connection with the customer. In the consumer space, that often means working on emotion, ambition, even worry or fear. In B2B marketing, the emphasis is very different. While you still need to make that connection, effective B2B digital marketing services will focus on business solutions, value, and long-term …
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6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]
When the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19. One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that …
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READ ARTICLEMOST POPULAR ARTICLES
- B2B Content Marketing Tactics You Should be Using
July 22, 2020 | 7 minutes to read
- Defining Your Target Audience for Effective B2B Digital Marketing
September 01, 2020 | 3 minutes to read
- Ultrasonic Cleaning Systems Manufacturer Kaijo Chooses WSI for National SEO Project
April 06, 2016 | 2 minutes to read
- What You Need to Know About ADA Compliance for Websites
October 13, 2020 | 7 minutes to read
- How B2B Businesses can Benefit from Video Marketing
April 19, 2021 | 4 minutes to read
B2B Content Marketing Tactics You Should be Using
B2B content marketing is different from B2C content marketing. Most experienced marketing professionals know that targeted audiences in B2B have different needs and reasons for buying compared to B2C. Even the way B2B marketers promote their content will typically be different. Below is part of an inforgraphic created by MarketingProfs that illustrates a few of …
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READ ARTICLEThe Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
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