TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry’s most seasoned travel consultants, who bring a combined 128+ years of expertise to the table.
How the WSI & TravelManor Journey Began
When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency’s website:
- The homepage layout was revised for optimal conversion.
- Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.
- Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.
Next up: An Effective Pay Per Click Campaign
WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results.
The Power of A Content Marketing Plan
At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks.
To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more.
Social Media Selling
WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting.
Underpinning the Plan
As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on WordPress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof.
What The Future Holds
TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find.
Originally posted at: https://blog.wsiwebmarketing.co.za/corporate-travel-agency-marketing/
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.
Don't stop the learning now!
Deprecated: Function WP_Query was called with an argument that is deprecated since version 3.1.0!
caller_get_postsis deprecated. Use
ignore_sticky_postsinstead. in /home/customer/www/wsismartwebmarketing.com/public_html/wp-includes/functions.php on line 5663
Tips to Digitally Transform your Business and Attract New Leads
Summary: Do you need help with digitally transforming your business? Do you need to get more leads? Below are some tips from WSI’s top-rated webinars in 2021 to help you get started on the right track. If you have not taken any steps to digitally transform your business you should. During the pandemic many businesses …READ MORE
Essential Approaches for Developing B2B Content Marketing Topics
Content marketing is a highly effective way of growing a business, providing a return on investment that other promotional approaches struggle to match. When it’s done well, it can establish a brand’s reputation for expertise within its niche, generate engagement with potential customers, and provide compelling evidence to influence B2B buying decisions. But all these …READ MORE
In-House Marketing vs. Digital Marketing Agency
Summary: Key business factors to consider when deciding whether to develop in-house marketing teams or outsource your marketing function to third party marketing agencies. Editor’s Note: This post is based on an article originally published on the WSI blog site in November 2020. There’s an important business decision that all businesses have to make: “Should …READ MORE