ADA Compliance Website Service

What is Digital Accessibility?

Digital accessibility enables a wide range of users, including those who have a disability to navigate, understand and interact with digital content. This includes websites, mobile sites, and online documents.

Ramps and Rails of the digital world

Without digital accessibility, a large and growing portion of the population is unable to fully access online content. Specifically, these are individuals who rely on the use of assistive technology (AT), such as a screen reader. If digital content is not properly coded to interact with assistive technology, those who rely on AT are simply locked out.

Why Does Digital Accessibility Matter to Business?

Regardless of your industry, you are at legal and financial risk if you fail to ensure that your website provides equal access to visitors of all abilities. Title III of the Americans with Disability act that was enacted in 1990 prohibits discrimination on the basis of disability in activities of places of public accommodations. While this originally referred to physical locations, US courts are increasingly treating the internet and websites to be part of places of public accommodations. In addition there are also state laws which can be just as impactful as federal laws. California’s Unruh Civil Rights Act requires non-discrimination which includes digital accessibility for all businesses operating in the state.

Website Accessibility Statistics

Besides the risk of costly and time consuming litigation, an inaccessible website may also negatively impact your brand image. Having a website that is fully ADA compliant will enhance your brand image and also promote your ability to market to people with disabilities which has become a significant and growing segment of the population. Some 73% of those with accessibility needs encounter barriers with more than a quarter of the sites they visit.  Also 72% of those with disabilities are forced to abandon a website. If you cannot serve this community effectively online, what is the opportunity cost in lost sales? 82% of customers with accessibility needs would spend more on a website that is accessible.

Website Content Accessibility Guidelines

The Website Content Accessibility Guidelines (WCAG) has become the standard for an ADA compliant websites featuring a series of requirements that businesses need to meet. Any organization that wants to ensure website accessibility needs to understand the complex prescriptive of the WCAG which are accepted as the compliance benchmark by most businesses and industries today. Additional legislation (including section 508 of the Rehabilitation Act) have adopted WCAG, so meeting the WCAG requirements will also make you compliant with these laws. Since the WCAG is also continually changing keeping ahead of the ever-changing legal landscape can be challenging for those organizations that use their internal resources.

What Should You Do?

As a business, the last thing you want to do is exclude potential customers or encounter costly lawsuits. An ADA compliant website can open up the doors to a whole new target audience, and remove potential lawsuits associated with ADA compliance. We recommend that your website be made ADA compliant, however it’s not a simple process and it requires constant monitoring to ensure it stays compliant. At WSI we have partnered with an industry leading company in ADA website compliance testing and monitoring. Your site will be tested and corrected to meet current ADA and WCAG guidelines and  will be actively monitored to maintain compliance. As long as your site is actively managed an ADA certification certificate will also be displayed on your site.

ADA Service Deliverables:

  • ADA Website Evaluation, Improved Accessibility Score and Asset Identification Report
  • Monthly Fixed Issues Report
  • Monthly Toolbar Analysis Report
  • Sustainable Testing Remediation (STAR) plan

 

Advantages of using WSI and Our Industry Leading ADA Service Provider:

  • A one-stop-shop approach that reduces your level of effort required to fulfill your website accessibility obligations
  • A sustainable, cost-effective service that improves accessibility by removing digital access barriers for users of assistive technologies such as screen readers
  • A secure, trusted and results-driven solution backed by certified accessibility professionals
  • A proven track record of success in helping companies deflect lawsuits
  • Deep experience in both the legal and technical domains

Did You Know?

If you’re considering getting ADA compliance services for your website
here are some statistics that might prove helpful in the process:

75%

People with Disabilities (PWD) that use computers

2/3

PWD who use accessibility tools

22%

Working age adults who benefit from accessibility

40%

Prevalence of disabilities in US adults 65+

We do more than just ADA Website Compliance Services

Having a website that is tested and made fully ADA compliant is only one component of a digital marketing strategy. If you want to see results from your digital efforts, you need to think beyond your website and consider your online visibility. Our services include developing a digital marketing plan with a specific set of services and tactics. When you work with us a digital marketing consultant will be dedicated to communicate and coordinate all the work that will be done to insure that your site effectively markets your business and brings results.

EXPLORE OUR FULL SUITE OF DIGITAL MARKETING SERVICES

Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

GET MORE LEADS

Build Brand Awareness

Get found by those who are searching for your products or services

EXPAND YOUR REACH

Grow Your Online Reputation

We’ll help you build an online reputation that is positive, engaging and authoritative.

GROW YOUR FANBASE

Improve an Ineffective Website

Transform your website into a lead generation machine for your business.

UPDATE YOUR SITE

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“Howard and his team at WSI built a nice website and implemented an online marketing strategy for us that helped our business. He also provided ADA compliance for our website using and industry leading service provider to ensure our site is fully ADA compliant with on-going monitoring to maintain compliance.”

Lloyd Kipp –Owner Valley Management Group Inc.

I consent to have WSI Smart Web Marketing collect my name, email and phone number to send me digital communications.*
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time. Privacy Policy and Cookie Policy.

© 2020 WSI. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.