Search Engine Optimization
Even if you have the most attractive website on the internet, it is useless if no one can find it. Google and other major search engines, continue to transform online marketing in order to improve the end user experience. Our AdaptiveSEO methodology helps your search rankings grow over time and ensures that your business is found by your targeted customers today and tomorrow. We provide expert SEO services in San Jose that includes site audits, research, strategy, content marketing, authority generation and measuring results. As part of the worldwide WSI network we bring the best global practices in SEO to clients in San Jose and the Bay Area.
Our Unique SEO Process
Adaptive SEO consists of “White-hat” SEO techniques that are effective, diverse and sustainable. It uses a holistic methodology that some call “Future Proof”. Our approach focuses on the diverse factors that Google and all other search engines embrace. These include quality “optimized” content planning, technical fundamentals on the site, keyword research and competitive assessment, strategic keyword selection and on-site optimization, ongoing content creation, publication and sharing, and regular reviews and analysis of the data and results.
The Key to Success is Research
It all starts with doing good keyword research. We follow a sophisticated process to find keyword “themes” based on the following criteria:
- Relevancy: keywords that are relevant to your business that your target audience would use to find you
- Competition: keywords that have an acceptable level of competition that you can rank high on
- Popularity: keyword terms people actually use to search
- Commerciality: keywords with commercial value associated with services or products
Content, Authority, Expertise, and Trustworthiness are Critical
Adaptive SEO must be done in conjunction with Content Marketing. Creating quality content that is helpful to your targeted audience and which demonstrates your expertise, authority and trustworthiness. Search engines use these factors along with many others including backlinks and visitor behavior to rank your site pages. We have provided SEO consulting services to many different B2B businesses in various industries and can provide your business a comprehensive and effective strategy with measurable results.
Did You Know?
Almost all businesses with an online presence rely on Google search engines to attract new customers. Here’s why you need to stay up to date with this marketing trend:
93% of all web traffic is driven by search engines
Between 70% and 80% of users ignore paid ads and use organic search results
75% of SEO is actually off-page, through backlinks, social media, social signals, directories, and other practices
SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads