Buyer Persona Development

Everything your company does that is related to sales and marketing the products and services you offer must be tailored toward the persona of your buyers. Having a clearly defined target market is one of the most critical factors for business success. This means having a solid understanding of things that include:

  • What is important to your target market
  • What motivates them to purchase from you
  • How they evaluate products and services
  • How clients find information about your products and services
  • What are their primary challenges
  • What they think about your business and reputation

Ask the Right Questions

Start out by collecting basic details about your ideal customers. What is their background and education level? What things are most important to them? What do they specifically need and what challenges do they face? The answers to these and other related questions will help you develop profiles of your ideal buyer personas.

Review Your Customer Database

Look carefully through your current and past customer information to uncover trends about them. Review trends such as how they prefer to interact with you, how long it takes for them to make a purchase, and what they typically spend. Also track how much information they needed to review before contacting you. These are important things to know about that can help improve how you acquire customers.

Enlist the Help of Your Sales Team

Ask your sales team for help in collecting information about the common traits of their best leads. Understand what things are important to prospects, including their needs and expectations. Then begin to fill in the gaps to develop the profiles of two or three of your most common buyer personas.

Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their
entire marketing process. Some interesting statistics that reveal the importance of buyer personas:


Using buyer personas made websites 2-5x more effective and easier to use


Companies who exceed revenue and lead goals are 2x as likely to use personas


Using buyer personas increased the length of web visits by 900%!


High-performing organizations are 7x as likely to have updated their personas in the past 6 months

We do more than just Buyer Persona Development

Outlining your buyer personas is just one component of your digital marketing strategy. It’s a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy.


Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.


Build Brand Awareness

Get found by those who are searching for your products or services


Grow Your Online Reputation

We’ll help you build an online reputation that is positive, engaging and authoritative.


Improve an Ineffective Website

Transform your website into a lead generation machine for your business.


Speak with a WSI Expert today

Leave your contact details, and we’ll have our local WSI Digital Marketing Expert follow-up and arrange a time that works best for you to have a discussion.

We look forward to chatting!

“WSI Smart Web Marketing has been really good at following up and handling all the details of our digital marketing project. From the beginning, they asked the right questions, established goals for the project and followed through to meet those goals. I'm happy with the results I've seen and I would highly recommend them.”

Theresa Wellman –Owner Homeowner Experience

Let's talk buyer personas

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