Content Marketing Services
Understanding your customers is the key to developing an effective content marketing strategy. Developing effective content begins by creating buyer personas of your ideal customers that identifies their specific needs, preferences and demographics. Content created around buyer personas engages with your customers, educates and informs your target audience, boosts online visibility strategies, and promotes your business credibility. Content needs to speak to your target audience at each stage of the buyer’s journey.
Create Content that Speaks to Your Audience
Your business exists because you know there are people who need the products or services you provide. Create unique content that speaks to your targeted audience at each stage of the buyer’s journey. This includes content for the awareness, consideration and decision stages. Effective content marketing will help your target audience connect with your company.
Discover What Kind of Content Your Audience Wants
Content is more than just words. It includes text as well as photos, graphics, diagrams and embedded videos. If your audience expects to see photos and videos would you just give them text or an eBook? Provide helpful and informative content in a way that makes sense to your audience and engages their interests– they’ll reward you for it.
Create Captivating Website Content
You know how and why your business brings value to the customers you serve. Use this knowledge to create content that will answer their questions and address the needs and challenges they have. Your audience wants to connect with a company that understands what they need and can provide effective services and solutions.
Did You Know?
Telling your story isn’t just something you should do, if you get the time. Content marketing works, and here are some stats to back it up:
Content marketing gets three times more leads than paid search advertising
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep
55% of marketers say blog content creation is their top inbound marketing priority
96% of B2B buyers want content with more input from industry thought leaders