Introducing the Digital Marketing Blueprint
When the main thing needed is a plan
You wouldn’t build a house without a blueprint, why would you start marketing your business without one?
Use Our Expertise as One of Your Resources
Do you want to implement a marketing plan with an effective strategy, but don’t know where to start? Our Digital Marketing Blueprint service is designed for businesses that have the some resources to manage their own marketing, but need guidance in developing and implementing an effective plan.
Through our consultative and discovery process we will analyze your website and web-presence, review your targeted audience, make suggestions for improvement and provide a set of strategic marketing tactics that are designed to work together. Each tactic will include a Description, Strategic Advantages, the Specific Strategy, and appropriate advertising budget and recommendations.
We provide the Digital Marketing Blueprint as a Risk-Free Service
We’re so confident in the value the Digital Marketing Blueprint provides, that if you don’t think you get the full value from it, tell us what you think it’s worth and we’ll refund the difference! If you decide to work with us in our full Partner-plus program within 90-days of reviewing the Blueprint, we will waive all setup fees.
Our Digital Marketing Blueprint includes the following:
Situational Market Analysis:
- Discovery Session (we meet with you to learn about your business, the unique advantages you offer, marketing goals, clients, website, and challenges)
- Full review of your digital presence (website, CRM, social, search, etc.)
- Competitor Analysis, including their digital marketing tactics (3 competitors)
- Google Search Trends Analysis (over the last three years)
Detailed Website Analysis:
- Technical in-depth analysis of your website (with dedicated detailed report)
- Critique of your website messaging
- Eye-Tracking Analysis (predicted visitor eye movements revealing what they will most likely look at on specific site pages)
- Documented observations, insights and recommendations
Integrated Digital Marketing Strategy and Roadmap:
- Targets /Goal setting -SMART goal setting based on your lead life-cycle and revenue targets
- Persona research (we will research your customer personas based on the information you provide)
- Digital Marketing Tactics (breakdown of the digital marketing tactics to be utilized for the goals we establish)
- Reporting / Key Performance Indicators (KPI’s)/ Metrics -Benchmark KPI’s and metric details
- Budget Analysis for any associated paid advertising
We also include a one-on-one discussion and consultation where we review all the contents of the digital marketing blueprint plan and suggestions, and answer all questions.