When used correctly, email marketing can be targeted, meaningful, and one of the most effective marketing tactics to nurture and engage both potential and current customers. Email marketing can be about special offers or promotions, new products and services, company news, relevant information for potential clients who indicated they have a specific interest, and more.
Acquire Email Permissions Right from the Start
Recent regulations around data privacy have impacted email marketing requirements and best practices. You need to make sure anyone who receives your email has previously agreed to receive it. We can help ensure you are capturing proper opt-in permissions to property leverage your email database.
Keep Emails Relevant for Each Segment of Your Audience
If you just send out email blasts to every one of your customers and leads, you’re probably not getting the results you want. It’s important to segment your database according to their behavior, demographics, lead status, and purchase history. By doing this you will provide information they really want and nurture potential clients through the buyer’s journey.
Focus Your Email Marketing on Company Goals
Every activity you perform in marketing should lead you toward reaching your goals. Your email marketing efforts should help with nurturing new leads, educating, converting sales, or building better relationships with existing customers. Know exactly what you want to accomplish with specific measurable goals so that you can determine if you are successful.
Did You Know?
Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:
By 2020 it is expected that over 300 billion emails will be sent every day
ROI for email marketing is high: for every $1 spent the average return is $38
61% of consumers prefer to be contacted by brands through email
Email is 40 times more effective at acquiring new customers than Facebook or Twitter