Email Marketing

When used correctly, email marketing can be targeted, meaningful, and one of the most effective marketing tactics to nurture and engage both potential and current customers. Email marketing can be about special offers or promotions, new products and services, company news, relevant information for potential clients who indicated they have a specific interest, and more.

Acquire Email Permissions Right from the Start

Recent regulations around data privacy have impacted email marketing requirements and best practices. You need to make sure anyone who receives your email has previously agreed to receive it. We can help ensure you are capturing proper opt-in permissions to property leverage your email database.

Keep Emails Relevant for Each Segment of Your Audience

If you just send out email blasts to every one of your customers and leads, you’re probably not getting the results you want. It’s important to segment your database according to their behavior, demographics, lead status, and purchase history.  By doing this you will provide information they really want and nurture potential clients through the buyer’s journey.

Focus Your Email Marketing on Company Goals

Every activity you perform in marketing should lead you toward reaching your goals. Your email marketing efforts should help with nurturing new leads, educating, converting sales, or building better relationships with existing customers. Know exactly what you want to accomplish with specific measurable goals so that you can determine if you are successful.

Did You Know?

Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:


By 2020 it is expected that over 300 billion emails will be sent every day


ROI for email marketing is high: for every $1 spent the average return is $38


61% of consumers prefer to be contacted by brands through email


Email is 40 times more effective at acquiring new customers than Facebook or Twitter

We do more than just Email Marketing

Having an effective email marketing plan is just one component of your digital marketing strategy. If you want to see results from your digital efforts, other components need to be included in a strategy. When you work with us a digital marketing consultant will work with you to develop a digital marketing strategy that will help you achieve your business goals.


Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.


Build Brand Awareness

Get found by those who are searching for your products or services


Grow Your Online Reputation

We’ll help you build an online reputation that is positive, engaging and authoritative.


Improve an Ineffective Website

Transform your website into a lead generation machine for your business.


Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“WSI Smart Web Marketing has been really good at following up and handling all the details of our digital marketing project. From the beginning, they asked the right questions, established goals for the project and followed through to meet those goals. I'm happy with the results I've seen and I would highly recommend them.”

Theresa Wellman –Owner Homeowner Experience

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