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Landing Page Optimization

An effective website works as a tool to convert organic visitors into qualified leads. We can develop customized landing pages for your business that are laser-focused, compelling and motivate visitors to take action. An optimized landing page will help to increase engagement on your site. Tailoring your customer experience with landing page optimization can go a long way to increase the return on your investment in digital marketing.

Page Load Times Matter

It doesn’t matter how amazing and compelling your landing page is if no one waits around to see it. If your landing page does not load within 3 seconds, potential visitors are going to get impatient and will move on to look at something else. Your overall site performance should be monitored and checked to confirm it meets acceptable performance metrics.

Elements of a Good Landing Page

Depending on the personality type of your visitor, you have between 2-8 seconds to convince them to stay on your website. When it comes to Landing pages and driving conversions you need to be very strategic in how the page design is laid out and reads to a visitor. It needs to have a good headline, content specifically directed to your buyer persona, a header image, a call to action (offer), a contact form, and some short client testimonials.

Testing Landing Pages to See What Works

Testing, measuring and tweaking your landing page design is a critical part of the process to attain success of your campaigns. We will work with you to review the metrics, make incremental changes and re-examine the effect. The testing and adjustments need to match your original goals in terms of transactions, lead generation, branding and education and/or registrations. Good Landing page optimization is all about psychology not technology.

Did You Know?

Because so many companies are confused by landing pages, they don’t always use them effectively. Here are
some eye-opening landing page stats:

16%

Landing pages should be free of navigation bars--but only 16% actually are

#1

Getting landing pages optimized is one of the top five B2B marketing challenges

75%

About 75% of businesses have trouble finding suitable expertise for landing page optimization

86%

Using videos on landing pages can increase conversions by 86%

We do more than just Landing Page Optimization

Having Landing pages that are optimized for conversions is just one component of your digital marketing strategy. If you want to see results from your digital efforts, you need incorporate other components as part of a comprehensive plan. When you work with us a local San Jose digital marketing consultant will work with you to develop a comprehensive digital marketing strategy that promotes your business and brings results.

EXPLORE OUR FULL SUITE OF DIGITAL MARKETING SERVICES

Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

GET MORE LEADS

Build Brand Awareness

Get found by those who are searching for your products or services

EXPAND YOUR REACH

Grow Your Online Reputation

We’ll help you build an online reputation that is positive, engaging and authoritative.

GROW YOUR FANBASE

Improve an Ineffective Website

Transform your website into a lead generation machine for your business.

UPDATE YOUR SITE

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“We are currently working with Howard and his team at WSI as they implement digital marketing services that include Search Engine Optimization (SEO) and content marketing services to promote our online visibility, company branding and customer leads. The services have been great and we achieved outstanding results! I would highly recommend working with Howard and using the digital marketing services he provides.”

Douglas Wagner -President of Modutek Corporation

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