Landing Page Optimization
An effective website works as a tool to convert organic visitors into qualified leads. We can develop customized landing pages for your business that are laser-focused, compelling and motivate visitors to take action. An optimized landing page will help to increase engagement on your site. Tailoring your customer experience with landing page optimization can go a long way to increase the return on your investment in digital marketing.
Page Load Times Matter
It doesn’t matter how amazing and compelling your landing page is if no one waits around to see it. If your landing page does not load within 3 seconds, potential visitors are going to get impatient and will move on to look at something else. Your overall site performance should be monitored and checked to confirm it meets acceptable performance metrics.
Elements of a Good Landing Page
Depending on the personality type of your visitor, you have between 2-8 seconds to convince them to stay on your website. When it comes to Landing pages and driving conversions you need to be very strategic in how the page design is laid out and reads to a visitor. It needs to have a good headline, content specifically directed to your buyer persona, a header image, a call to action (offer), a contact form, and some short client testimonials.
Testing Landing Pages to See What Works
Testing, measuring and tweaking your landing page design is a critical part of the process to attain success of your campaigns. We will work with you to review the metrics, make incremental changes and re-examine the effect. The testing and adjustments need to match your original goals in terms of transactions, lead generation, branding and education and/or registrations. Good Landing page optimization is all about psychology not technology.
Did You Know?
Because so many companies are confused by landing pages, they don’t always use them effectively. Here are
some eye-opening landing page stats:
Landing pages should be free of navigation bars--but only 16% actually are
Getting landing pages optimized is one of the top five B2B marketing challenges
About 75% of businesses have trouble finding suitable expertise for landing page optimization
Using videos on landing pages can increase conversions by 86%