Marketing Automation Services
Marketing automation is a platform that uses automated technology to market your company to your targeted audience, increasing marketing return on investment and client acquisition. Regardless of the size of your business, we can provide an effective marketing automation solution that will work for you. Marketing automation can help your sales and marketing organizations collaborate on the content provided to your targeted audience and qualify the leads you get from your promotion efforts. The marketing automation services we provide can significantly improve the effectiveness of your online marketing efforts.
Nurture visitors and build relationships
Marketing automation utilizes inbound marketing as a strategy to engage your targeted audience and ultimately, the customer that you are seeking. Inbound marketing pre-qualifies potential customers that are looking for your services based on their engagement with your site. This allows you can keep your potential customers engaged with meaningful content and ongoing communication. Marketing automation tracks the details about your potential customers and reduces the needed efforts by your staff to qualify leads.
Using a Marketing Automation Process for Your Business
Marketing automation can effectively nurture leads who expressed an interest in your business services or products. It helps lead them along the “buyer’s journey” as they consider what your business offers. Even if potential customers are not ready to buy right now, you can stay top of mind by sending them regular, automated emails based on their specific area of interest. This strategy works because they initially reached out to you for some additional information or a promotional offer. You maintain contact with them based on their initial interest in your services or offer.
Why Use Us as a Marketing Automation Service Provider?
We are a marketing automation service provider that understands the B2B technology market. We can assist you in developing a comprehensive plan that includes marketing automation. Using marketing automation with online marketing components that include search engine optimization (SEO), content marketing, blogs and social media help convert more site visitors into leads. Marketing automation can assist both your marketing and sales teams to work collaboratively, with enhanced feedback and better communication.
Did You Know?
Marketing automation allows you to optimize your processes (or in marketing automation terms, workflows) and improve the performance of your teams. Here’s what the research shows:
Marketing automation drives a 14.5% increase in sales productivity and a 12% decrease in marketing overhead
77% of marketing automation users have seen an increase in conversions
71% of companies are using marketing automation – and those that aren’t, plan to
Nearly 2/3 of companies who are outgrowing their competitors are using automation