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Search Starts with Being Found by Your Customers
We’ve helped many large and small businesses discover the secrets to appearing high on the search engine results page for keyword phrases that are closely related to their business. Whether you’re a business providing services to local customers or one that sells products or services to customers nationally we can develop and implement strategy for your business goals.
Digital Marketing Strategies
No matter how great your website is, it’s only effective if people are able to find it! We follow a holistic approach to improve online visibility, leads and sales. This may include implementing a Search Engine Optimization (SEO) and/or Pay per Click (PPC) strategies. SEO and PPC are complementary strategies and will typically provide the best overall results when they are effectively used together. We’ll make sure your business is in the best possible position to get found for those looking for your products or services.
Promoting Visibility to Your Targeted Audience
For those companies that need local visibility for their business, our local SEO and PPC services will help your business be found for search terms associated with your local area. Our strategies work very well for small and medium businesses that have smaller marketing budgets and need to only focus on local clients. We have region-specific knowledge and information you can depend on.
Pay Per Click (PPC) and Search Engine Marketing Services
Do you need more leads fast? Online Ads might be the right thing to implement for your business. There are a number of things that need to be done and tracked for a successful online marketing campaign. We provide all the things needed to achieve a successful campaign including keyword research, ad copy, campaign management, and Landing page design.
As a Google Alliance Partner, our team of experts at WSI provides the highest level of online advertising service, best practices and reporting which will provide you with a high level of advertising success. For more details read our page on Paid Search Advertising.
Local and National Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to a strategy that enhances your website’s visibility in the “organic” or natural search results. This is the unpaid searches shown on the search results page based upon the algorithm used by search engines. Our SEO services can either promote your online visibility at a national/international level or just at the local level where your business is located.
The goal of our national or local SEO services is to promote your online visibility in the search results for keyword terms that have search traffic and are relevant to your business services or products. The higher your site appears on the search engine results page for relevant search terms, the more quality visitors will go to your site. We use an Adaptive SEO methodology the helps your search rankings to evolve and grow over time. For more details on our local or national SEO service visit our Search Engine Optimization Services page.
Did You Know?
Almost all businesses with an online presence rely on Google search engines to attract new customers. Here’s why you need to stay up to date with this marketing trend:
93% of all web traffic is driven by search engines
Between 70% and 80% of users ignore paid ads and use organic search results
75% of SEO is actually off-page, through backlinks, social media, social signals, directories, and other practices
SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads
