Social Media Marketing Services
Many companies don’t realize that social media is part of the new-age buyer’s journey. You may have potential customers on social media and we can use this as part of an integrated communication strategy. Incorporating social media in a digital marketing strategy will broaden your online visibility and help you connect with a social audience.
Connect and Communicate Authentically
Websites, emails, and advertisements are usually one-way communications from you to your targeted audience and customers. Social media provides a new channel that can broaden your online visibility and allows you to interact in a more authentic way to build trust with your audience. Depending on your business and audience, some social media channels may be more effective than others in connecting with potential clients.
Amplify Your Message Through Active Content Sharing
When people connect with your content on social media, they are more prone to share and talk about it. This type of activity creates “buzz” and can provide a more effective form of exposure and brand-building. Providing useful, relevant content and special offers to your targeted audience promotes engagement and feedback.
Increase Traffic to Your Website
Social media is an effective way to send potential customers as direct referrals back to your website. This not only provides you a more diverse level of inbound traffic, but also sends more qualified visitors to your site who have already interacted with your social content. These site visitors have a higher potential of becoming qualified leads and customers.
Did You Know?
To begin understanding the impact social media marketing can make on your business, look no further than these statistics:
78% of American Facebook users have discovered something to purchase via this platform
YouTube is the world’s second most popular search engine
25% of all referral traffic that goes to retail websites comes from Pinterest
90% of marketers have noticed their social marketing efforts increasing their exposure