B2B marketing strategy, Blog, digital marketing strategy

How Do You Use AI Apps in Your Digital Marketing and SEO Strategy?

February 15, 2023 | 6 minutes to read
How do you use AI apps in your digital marketing and SEO strategy?
Summary:Summary: Are you wondering if AI apps or worth your time? Check out how they can help your digital marketing and SEO strategy in this article. If you’re wondering how you use AI apps to develop content for a digital marketing strategy, you’re not alone. The rise of user-friendly artificial intelligence (AI) applications that started …

Summary: Are you wondering if AI apps or worth your time? Check out how they can help your digital marketing and SEO strategy in this article.

If you’re wondering how you use AI apps to develop content for a digital marketing strategy, you’re not alone. The rise of user-friendly artificial intelligence (AI) applications that started during the last couple of years has continued to proliferate into 2023.

After its formal release on November 30, 2022, many marketers started using ChatGPT. The AI tool continues to dominate news headlines as people debate how to use it, comment on its current accuracy level, and discuss whether it will fundamentally change how we work and use the internet.

The use of AI technology, even though it is in its infancy, has made significant advancements recently.  Using ChatGPT and other similar AI tools can help marketers improve efficiency and effectiveness in their jobs.

You may wonder exactly how the use of AI apps can help marketing teams improve and optimize their strategies and workflows. In this article, we’ll discuss the world of AI applications like ChatGPT and Jasper.

 

What Is AI Content?

AI content refers to the type of content that is generated or produced by artificial intelligence systems or algorithms. This includes a wide range of content types, such as text, images, audio, and video. AI content is typically created using machine learning algorithms that have been trained on large amounts of data, allowing them to generate content like human-generated content in terms of quality, style, and tone.

Examples of AI content include:

    • Generated news articles
    • Text summarization
    • Generated product descriptions
    • Generated social media posts
    • Automated chatbots for customer service
    • Image caption generation

 

The power of AI comes from its ability to learn through experience or “machine learning”. A computer program uses an algorithm to identify patterns, assess situations and create predictions. AI content is becoming increasingly popular due to its ability to quickly produce high volumes of content at a low cost while maintaining a quality comparable to human-generated content.

 

Types of AI ContentUsing AI Tools

There are various types of AI content, each with its specific purpose and characteristics. Some of the most common types of AI content include:

Text generation: This type of AI content uses natural language processing (NLP) algorithms to generate written text, such as news articles, product descriptions, and social media posts. The AI algorithm looks at large data sets (i.e., blog articles and social media posts that you have written) to understand the structure and style you need. It can then use that information to create unique content that matches the style and structure without duplicating content.

Image and video generation: AI algorithms can generate images and videos, such as computer-generated graphics, animations, and generative art. You can tell the AI algorithm to look at various images and video sources. Then it will create unique content to use for your marketing efforts. AI works to produce new images and videos similar in style but not identical to any source.

Audio generation: AI algorithms can generate audio content, such as music, voiceovers, and sound effects. Similar to generating images and videos, you can tell the AI algorithm to look at various audio content sources and create unique content.

Chatbots: These are AI-powered virtual assistants that can interact with users via text or voice. They are commonly used in customer service and support roles to answer customer inquiries and provide information.

Summarization: AI algorithms can also summarize longer pieces of content, such as articles and reports, into shorter, more concise summaries.

Translation: AI algorithms can translate text from one language to another, making it possible for companies to reach a wider global audience.

Personalization: AI algorithms can be used to personalize content for individual users based on their past interactions, preferences, and behavior.

Each type of AI content has unique benefits and challenges, and choosing the right kind of AI content depends on the organization’s or individual’s specific needs and goals.

 

How Can AI Content Be Used to Help Digital Marketers?

As a digital marketer, AI content can be a valuable tool in several ways:

Increased Efficiency: AI content can help digital marketers automate repetitive and time-consuming tasks, freeing up their time to focus on other essential tasks. For example, chatbots can handle customer service inquiries, while text generation algorithms can quickly produce articles, product descriptions, and other written content.

Personalization: AI algorithms can analyze vast amounts of data about individual customers, allowing digital marketers to create highly personalized experiences for each user. This can include customized recommendations, targeted ads, and personalized content.

Generate new ideas: No matter what industry you’re in, you will find content in every corner of the internet.  Figuring out how to create blog topics that stand out from the crowd can be challenging. Using AI can help you develop a lot of blog posts that will help you get noticed.

Scalability: AI content can be easily scaled to meet the needs of large-scale marketing campaigns. For example, text generation algorithms can quickly produce hundreds of articles or social media posts. At the same time, chatbots can handle a high volume of customer inquiries without additional human staff.

Improved Customer Experience: AI content can help digital marketers provide a more seamless and efficient customer experience. For example, chatbots can provide instant answers to customer inquiries, while personalized content can help customers feel seen and valued.

Better Data Analysis: AI algorithms can help digital marketers make better data-driven decisions by analyzing large amounts of data and presenting real-time insights and recommendations. This can help digital marketers optimize their strategies and improve the effectiveness of their campaigns.

However, it’s important to note that while AI content can be a valuable tool for digital marketers, it should not be relied upon exclusively. Human oversight and creativity are still crucial in creating effective marketing campaigns, and AI content should be used in conjunction with other marketing strategies and techniques.

 

How Should ChatGPT be Used to Build Digital and SEO Strategies?Document your content marketing strategy

ChatGPT is a powerful AI app that can help support successful digital marketing and SEO strategies. However, ChatGPT is only as good as the information you provide to it. You need to use it correctly to produce your desired results, and understanding how to use tools can take some time.

Content Generation is one of the most common ways to use ChatGPT to build a successful digital marketing strategy. It can be used to create high-quality written content, such as blog posts and social media posts. Analyze data on topics and information that is relevant to your targeted audience. Look for patterns in the language and tone used in successful content.

Another advantage of using ChaptGPT is to effectively build comprehensive content marketing campaigns. Use AI generated for content optimization by crafting compelling headlines and SEO-friendly content. This will help you boost organic traffic.

ChatGPT can also be used for Q&A Generation. Use it to help generate answers to frequently asked questions about your business products or services. These answers can be included on your website to provide valuable information and improve the user experience.

AI content can also repurpose existing content into new formats, such as videos and infographics. Use AI video tools to change blog posts into AI-generated videos to post on your YouTube channel. Another option is to use your written content to tell image AI tools to create associated image files for blog articles and social media posts.

It’s important to note that while ChatGPT can be a valuable tool in building digital and SEO strategies, it should be used in conjunction with other strategies and techniques and should not be relied upon exclusively. Human oversight and creativity are still crucial in creating effective marketing campaigns.

 

Which AI Tools Should You Try Using?

Other AI tools can be used in conjunction with ChatGPT. One AI content tool you should consider trying is Jasper. It offers several options that includes content based on the Attention, Interest, Desire, and Action (AIDA) framework or writing blog conclusion paragraphs.

In addition, it offers templates for putting together YouTube and Amazon descriptions, blog article outlines, FAQs, company bios, or Google Business Profile copy. You can also ask Jasper to create blog articles for you.

Copy.ai is another AI tool that you can use to write blog posts faster, write engaging emails, or create highly-engaged social media posts.

Here are additional AI tools you can also try using:

 

Conclusion

Some people may fear that ChatGPT and other AI tools will replace marketing and content creation jobs. The reality is these tools are only as good as the person operating them.

AI tools can help you and your marketing team become faster and more efficient with each marketing campaign in collaborating and creating better content. So rather than being worried about being replaced, seize the opportunity to leverage AI tools to make your marketing team better!

Please get in touch with our team of digital marketers for more information on using AI for your digital marketing and SEO strategy.

About the Author

Howard Walker is a Digital Marketing Consultant and owner of WSI Smart Web Marketing. He serves as a manager and strategic advisor and uses his experience, expertise, and knowledge from many years of experience in the tech industry as a product marketing engineer and project manager. His experience with digital marketing services and the use of online analysis tools allow him to implement strategies and recommendations that provide the best-in-class services and results for clients.

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