When it comes to searching the Internet, it sometimes seems like an impossible task to be found by people who would benefit from your company’s products and services. The solution to address this is search engine optimization, or SEO. Our local San Jose SEO services are done by experts that can provide an effective search engine optimization campaign for your local business. Search engine optimization refers to a strategy that enhances your website’s visibility in the “organic” or natural web searches. This is the unpaid searches shown on the left side of the search results page based upon the algorithm used by search engines. Most of our SEO strategies focus primarily on Google, which is by far the world’s most popular search engine, although we also track results for other search engines including Bing. The goal of our national or local SEO services is to promote our clients sites so they appear as high as possible in the search results for keywords that have high traffic and relevance to your business service or products. The higher your site appears on the search engine results page, the more quality visitor traffic you will have going to your site.
Let WSI and our local Internet marketing agency -WSI Smart Web Marketing take the burden of SEO from you so you can take care of your core business. We’ll work with you to understand your business goals and develop a comprehensive SEO strategy so that new customers searching for your products or services can find your site on all the major search engines. We provide what we call an Adaptive SEO methodology that promotes your web presence using a proven multi-tier strategy. This methodology includes technical SEO fundamentals, Keyword research, using an optimized content marketing plan, online publication and syndication, along with continually measuring results.
A clean, well-structured and effective website which is easy to “crawl” (i.e. easy for search engines to read and analyze) is essential to advanced SEO practices. This component is included with all our in-house website design services. You can read more details about this on our Website Design services page.
Do you know the best keywords that relate to your business? Do you know which ones have traffic, but yet a reasonable amount of competition? At our local marketing agency we do extensive keyword research to find out which keyword phrases represent the most popular, targeted, and effective phrases your potential customers are actually using in their searches. We’ll work together with you to review this information to ensure we focus on exactly the right keyword phrases that relate best to your business and give your site visibility with potential customers.
From meta tags to page content and titles, we will incorporate relevant keywords in all the right places and in just the right amounts to maximize your site’s SEO. Optimizing all your site pages so that keywords are added to all the right places is called on-page SEO and is the first part in promoting your site with the search engines. The second part of SEO is actively promoting relevant links back to your site from other sites. Google and other search engines consider links as a “confirmation” or “vote of confidence” from one website to another and is a signal of relevance and authority.
After you develop good content that is relevant to the products or services you promote, this not only needs to be published on the blog of your site, but it also needs to be syndicated and shared through your social media channels. The specific channels that are used depends on your business and your targeted customers. We implement plan that is designed specially for each client.
One of the most important parts of our SEO methodology is measuring results. We use Google Analytics along with other tools to track how well our marketing strategies are working in helping you to effectively reach your customers and measure return on investment (ROI). When market conditions change or new strategies are implemented we track the results and provide you a report along with our recommendations.
Connecting with local customers is usually the key with many of our clients, which is where local search engine optimization comes into play. Since WSI has a global reach but a local presence, with our Search engine optimization strategies, we will have a keen grasp of how to make local as well as global (or national) searches work for you.
In our local area implementing a local search engine optimization strategy based on geo-specific keywords is a key component in online marketing success with our clients. We have the proven techniques that can get you found on the world wide web. We have work closely with clients to achieve excellent results in terms of higher rankings, increased organic traffic, lead generation and more online revenue. In addition we also provide monthly keyword ranking and analysis reports for all the global or local SEO programs we do with our clients. All our Search Engine Optimization services have a proven track record of providing higher keyword rankings and increased site traffic for our clients. With years of experience in this field and familiarity with our local market, we are able to come up with the right mix of strategies to offer cost-effective solutions for our clients.
Do you know how well your site measures up to your competition in the areas of search engine optimization and other important metrics? We will provide you with a free website analysis report and 30 minute consultation so you can see how your site compares with no obligation. Contact a SEO Services expert to schedule an appointment.
If you want to read more information on how to improve your Search Engine rankings download our free guide titled “The Ultimate Kit to Perfecting Your Search Marketing Strategy” by selecting the link below.