The Internet offers exceptional marketing, sales and brand building potential for any small or medium-size business owner. Our San Jose Internet marketing consultant can work with you to implement a system that provides many advantages over traditional marketing methods. It levels the playing field so smaller businesses can be more effective in providing products and services in changing marketing conditions.
Advertisers in traditional media such as TV, Radio and Newspapers or direct mail usually quote their rates by CPM or “Cost per Thousand” (the letter “M” is an abbreviation of the Roman numeral for one thousand) to make it easier to understand. What they don’t tell you however is that the cost to reach 1000 prospects for your business is actually much higher because only a small percentage of their targeted audience are real qualified prospects. These advertisers rely on a set of demographics that they hope will reach a specific group of people, however the targeting is usually quite limited.
Would you advertise veterinary services to a consumer who does not have a pet? Or offer home insurance to someone who does not own a home?
It used to be that you had to pay a lot in advertisement costs to thousands of unqualified prospects in order to meet your advertising goals because there were no other options. This kind of shotgun approach requires the use of a large advertising budget which is not well targeted and wastes a lot of advertising money. With the advent of the Internet all of this has changed. We implement strategies that drives traffic (those searching for your specific products or servces) to your site as well as promote your web presence.
At WSI we use a unique set of tools and business processes, combined with strategies that include Search Engine Optimization (SEO), targeted website ads, and guaranteed customer reviews along with other things to ensure that your business attracts the highest quality of targeted website traffic. One of our specialties include local Pay-Per-Click (PPC) advertising which is the leading form of search engine advertising that effectively allows you to target customers who are actively searching for your service or product. PPC advertising sends qualified buyers straight to your business and provides a much more effective and measurable marketing method.
This is achieved by bidding on specific search terms, or keywords, that people use to find things online (such as hair salons, women’s shoes, auto service and repair, just to name a few). Your ad appears within a designated geographic area whenever one of your search terms are used. When someone who is searching clicks on your ad, you pay the nominal fee that you bid on for that search term.
Pay Per Click marketing also known as Search Engine Marketing or Pay for Performance advertising, provides complete control over your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times (referred to as an impression) and one person clicks on it, you only pay for just one click! Our San Jose Internet Marketing Consultant will research the keywords for your specific business that will provide the most qualified visitor traffic to your website, and also manage every aspect of your campaign. We can improve your website conversion rate to turn more of your web site visitors into buyers and improve your overall return on investment.
WSI an effective provider of Search Engine Marketing and Search Engine Optimization (SEO) services, and we can develop cost effective and localized Internet marketing strategies that will attract the highest volume of targeted website traffic for your business.