Client Case Studies
Below are some real-world client case study examples of how our Internet Marketing Services have helped these businesses reach more customers and increase sales. Based on the demographics and nature of these businesses, we recommended strategies that were appropriate for that business. We’ve examined several clients from various business types and sizes to give you an inside look at how our Internet business solutions improved their businesses.
San Jose, CA
Business Products/Services: Designs and manufactures wet bench processing and semiconductor manufacturing equipment for high technology manufacturing companies, research centers and universities. Equipment is designed and manufactured according the customer’s requirements locally, distributed and supported globally.
Business Objective: Modutek had a website, but it was under-performing and had an ineffective Pay Per Click campaign. They wanted to increase the number of leads generated by the site and use Internet marketing to better reach their targeted audience.
Our Solution: A new Website was designed and optimized around a selected set of keyword phrases and a search engine optimization (SEO) program was used to promote their visibility in search engines to their targeted audience.
Results: In about 4 months their site went from having no ranking to being on the 1st page of Google for most of their keyword terms. During this time their site traffic from (SEO) organic traffic improved over 400% and they were getting more calls from new leads who found them online. Sales from website leads improved more than 25%, within six months of beginning their new (SEO) program. About a year after their SEO campaign began they reported that 65% of all sales were from online leads.
The Law Offices Of Thomas Chase Stutzman San Jose, CA
Business Products/Services: San Jose law firm that has been providing legal services to clients specifically in family law and divorce for over 35 years.
Business Objective: Had a poorly optimized website that was under-performing and a poorly managed PPC campaign. They wanted to increase the number of qualified leads generated by the site and work with a local Internet marketing consultant/agency that would provide better results and communicate important information in a timely manner.
Our Solution: Developed a new responsive website design (RWD) site using a local SEO campaign with a selected set of keyword phrases to target local customers searching for their services. We also designed a new landing page with a new Pay per Click (PPC) campaign to reach a broader set of clients in their local area.
Results: Within a few months after our client’s new site went live, we achieved 1st page ranking on Google for most of the targeted keyword terms used in their SEO program. They also got additional site traffic and leads from their PPC campaign for other related keyword terms. Their office received more the three times (3X) the number of calls each week, which resulted in a 25% improvement in new client business.
Eagle Mountain Products Co.
Business Products/Services: Official online sales website of WCM Industries, selling outdoor faucets and Watco bath tub drains. The company also sells direct to retailers and wholesalers.
Business Objective: Need to improve the visibility of their website and better reach their targeted audience.
Our Solution: Updated existing Website and used an SEO strategy to promote branded and non-branded keyword terms on site.
Results: Visitors from SEO campaign (organic traffic) accounted for about 45% of total site traffic, up from 19% before the campaign began. Visitors from the SEO campaign (organic traffic), are buying at the same rate as those buying from the site traffic.
Bethesda Senior Living Communities
Business Products/Services: Regional assisted living chain for seniors, 17 communities in 6 states.
Business Objective: Their site was only ranking for branded keyword terms associated with their business name. They needed to reach their targeted audience searching for their services by ranking for geo-specific keyword terms in their local communities.
Our Solution: Updated contents on existing site and implemented an SEO program using geo-specific keyword terms for 5 of the 17 communities they operated in.
Results: About four months after the SEO program began site traffic (organic traffic) from each of the 5 communities increased from between 237% to 429%. New occupancy agreements during the period increased 15% resulting in an estimated $1.5 million per year in revenue. An additional 5 communities were added, which are also showing similar results.