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The Local SEO Opportunity

By Howard Walker - 09/13/2016
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Small businesses far and wide have come to understand the power of local search engine optimization (local SEO). As a business owner or manager, you may still be wrapping your head around the concept of local SEO, and understanding the differences between various SEO strategies may sound complicated. Fortunately, incorporating a local SEO campaign and […]

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Focus on Getting Customer Reviews, Not Your Testimonials Page

By Howard Walker - 01/14/2016
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A recent article on Search Engine Land titled “Forget Your Testimonials Page, 2016 is The Year of Reviews” mentioned that 2015 was the year of local search, and for this year online marketers and those that use a local SEO program should focus on getting customer reviews. Based on my experience in working with professional […]

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How Content Marketing and SEO Services Work Together

By Howard Walker - 09/15/2015
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In years past, search engine success often meant casting the notion of creating quality content aside, and instead figuring out how to trick search engines into listing your website at the top of their search results lists. On the other hand, good content marketing, which has always been necessary for building relationships and providing information that was […]

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Why local businesses need a local SEO Campaign

By Howard Walker - 03/26/2015
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Why local businesses need a local Search Engine Optimization Campaign Back when websites burst onto the business scene, their great promise was that they could open the doors of a local business to people across the globe. While this promise still holds true to some degree, it must be weighed against a stark, present-day reality: […]

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