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5 Questions to determine if Marketing Automation is right for your Business

By Howard Walker - 03/21/2017
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Marketing Automation tools have become all the rage these days and more B2B businesses jumping on the bandwagon. Industry analysts predict that this market will continue to grow during the next few years. However with all the hype, many B2B companies are wondering if Marketing Automation is the right choice for their business. Informing, and […]

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Leverage Buyer Personas to Boost Conversion Rates

By Howard Walker - 01/16/2017
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Sometimes marketing can seem like a crap-shoot. We’ve all been there: Your campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive information to prove and confirm it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the […]

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5 Steps to Marketing Automation Success Infographic

By Howard Walker - 11/30/2016
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Marketing automation is all the rage these days, and for good reason: it frees up people to do things people are good at and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent and widely used. A word to the wise, though: […]

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Using Marketing Automation to Turn Visitors into Leads

By Howard Walker - 11/22/2016
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In the digital age efficiency is a constantly evolving concept. What was efficient a year or so ago may not be as efficient today. Technology and innovation will continue to have a huge impact on both our professional and everyday lives. Think about the things you do daily, even the simple things right after you […]

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Marketing Automation: All the Cool Marketers Are Doing It

By Howard Walker - 07/30/2015
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 Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realize the importance of qualitycontent integrated with an active social media presence and a dedicated outreach process. They understand the role of measuring results and using them to iterate and improve their strategies and tactics. And they […]

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