Blog, digital marketing services, digital marketing strategy

Tips to Digitally Transform your Business and Attract New Leads

January 26, 2022 | 3 minutes to read
steps to digitally transform your business
Summary:Summary: Do you need help with digitally transforming your business? Do you need to get more leads? Below are some tips from WSI’s top-rated webinars in 2021 to help you get started on the right track. If you have not taken any steps to digitally transform your business you should. During the pandemic many businesses …

Summary: Do you need help with digitally transforming your business? Do you need to get more leads? Below are some tips from WSI’s top-rated webinars in 2021 to help you get started on the right track.

If you have not taken any steps to digitally transform your business you should. During the pandemic many businesses had to change their priorities and work on digital transformation to attract leads. Most B2B businesses have effectively replaced all or most of their in-person services with digital. Last year WSI hosted a variety of practical webinars to help businesses effectively implement digital marketing machines. In this blog, we’ll share some of the key takeaways from our top-rated webinars during the last year.

Five Ways to Digitally Transform Your Business

Digital marketing is constantly changing and evolving. Some of the marketing channels you used when you started your business may not work as effectively to grow your business today. If your company is not seeing growth and more website visits, it may be time to update your digital marketing strategy.

At one of the WSI webinars done last year titled “five tips to digitally transform your business” the following tips were discussed:

  1. Attract prospects using by implementing an inbound marketing strategy (SEO, PPC, content marketing, and social).
  2. Convert visitors on your website with the use of conversion tools, software and develop a better user experience.
  3. Close leads by tailoring your website to clearly show the value you provide to your customer (personalize the content, use call to action messages, and focus on what is important to your target audience).
  4. Use online reputation management (ORM) to control online conversations about your company.
  5. Measure and increase the online visibility of your company and brand using Google ads, website analytics, etc.


Seven Steps to Attracting More Qualified Leads Online

define your targeted audience to get leadsIt’s not enough to just promote and market your products or services. Your online content needs to effectively engage your targeted audience to attract qualified leads. Attracting qualified leads to your site will help you attract new customers who can benefit from products or services you provide.

At another WSI webinar titled “7 Steps to Attracting More Qualified Leads Online”, the following tips were provided:

  • Determine your lead goals (revenue objective) by calculating the average sales price of your product or service and the average lead-close rate.
  • Understand your buyer’s persona by researching and studying your buyer’s behavior.
  • Match your business promotion and marketing efforts to the buyer’s journey.
  • Use content marketing strategies and offers to attract the right prospects.
  • Use conversion strategies that include download offers on a landing page, a conversion form, a thank you page, etc.
  • Use marketing channels and paid marketing to promote visibility.
  • Make use of data reporting and monitoring tools to get insights into the progress and effectiveness of your digital marketing campaigns.


Make it Easy for Local Customers to Find You Online

local visibilityIf you want to reach more potential customers and increase leads, you need an excellent online presence. For reaching local customers, in particular, its essential to be found for searches associated with local cities or “near me” terms for products and services. Tailor your online marketing approach to attract local customers and create trust in the products and services your business offers.

In another webinar titled “How to make it easier for your local customers to find you online”, Alison Lindermann, a WSI consultant in Los Angeles, provided the following tips:

  • Businesses need to make sure their sites are mobile-friendly since an increasing number of customers use mobile more than desktop.
  • Include your business address on contact pages and website footers.
  • Implement local SEO strategies with a Google My Business Profile to increase local visibility and traffic.
  • Get customer reviews on your Google My Business Profile.
  • Businesses can promote engagement with local leads using content marketing (e.g., website blog and Google My Business posts).
  • Using online citations can help boost a business’s local search ranking.
  • A business should optimize its site content for voice searches to reach customers who prefer to use voice-activated search options.
  • For certain business categories getting a Google Guaranteed certification can increase a business’s reputation and generate more leads.


In Conclusion

If the last two years have taught us anything, it’s the value of re-invention and adopting to changing conditions. This is why reassessing and recognizing if your business needs a digital transformation to effectively attract leads is essential. Let our experienced San Jose digital marketing team at WSI Smart Web Marketing help you put everything together for you and unlock the full potential of digital marketing. To get assistance on digitally transforming your business, contact us today.

About the Author

Howard Walker is a Digital Marketing Consultant and owner of WSI Smart Web Marketing. He serves as a manager and strategic advisor and uses his experience, expertise, and knowledge from many years of experience in the tech industry as a product marketing engineer and project manager. His experience with digital marketing services and the use of online analysis tools allow him to implement strategies and recommendations that provide the best-in-class services and results for clients.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    I consent to have WSI Smart Web Marketing collect my name, email and phone number to send me digital communications.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    The Most Essential Tasks for Maintaining WordPress Websites

    August 16, 2023 | 5 minutes to read

    In the digital world, having a robust online presence is not just an option but a necessity for businesses of all sizes. Your company’s website is an integral part of this presence – your virtual front office, content hub, and often the first point of contact for potential customers. While creating a website is crucial, …


    5 Questions to Determine if Marketing Automation Is Right for Your Business

    June 26, 2023 | 4 minutes to read

    Today’s businesses continuously search for ways to streamline and maximize efficiency in their marketing strategies and operations. When I work with various clients, I’m often asked about using Marketing Automation and when a business should consider using it. Marketing automation can be an effective solution for some businesses to automate repetitive tasks, personalize customer interactions, …


    Unlocking Google Analytics 4 for Better Business Insights

    June 08, 2023 | < 1 minutes to read

    Attention all business owners! 🚨 Are you struggling with the changes coming to Google Analytics next month? 😩 Don’t worry; we’ve got you covered! Join our upcoming webinar on Tuesday, June 13th at 12 PM EDT/9 AM PDT, “Unlocking Google Analytics 4 for Better Business Insights”. In this webinar, you’ll discover how to use Google’s …


    © 2023 WSI. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.