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B2B Content Marketing Tactics You Should be Using

July 22, 2020 | 12 minutes to read

B2B content marketing is different from B2C content marketing. Most experienced marketing professionals know that targeted audiences in B2B have different needs and reasons for buying compared to B2C. Even the way B2B marketers promote their content will typically be different. Below is part of an inforgraphic created by MarketingPros that illustrates a few of …

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11 Steps to Redefining Your Digital Marketing Strategy Post-COVID-19

June 12, 2020 | 12 minutes to read

On the last Ahead of the Curve webinar series we concluded with a thought-provoking presentation on Defining Your Post-COVID-19 Digital Marketing Plan. Carlos Guzman, a WSI Digital Marketing Consultants from Mexico City, did a great job of recapping the strategies and concepts we talked about over the last several weeks. In this session he shared …

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6 Elements for a Successful Digital Marketing Strategy

April 17, 2020 | 12 minutes to read

Implementing a digital marketing strategy is a complex undertaking. There are various elements that need to be considered based on your products, market, customers and competition. Implementing various tactics without good collaboration and coordination can send an entire digital marketing strategy careening off track. However, when the perfect mix of digital marketing solutions comes together, …

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