The internet provides you with unlimited access to over three billion people — including potential B2B customers. However, there are over a billion other online entities vying for those consumers’ attention. The only way to stand out is with a stellar online marketing strategy. There are many keys to gaining success with your online marketing strategy, and getting links from relevant and reputable sites to reference your site is one of the most important ones. In fact, you need link development to succeed with online marketing. Here is why:
Link development is key for successful search engine marketing
The primary way that online interactions start is with search engines. If someone wants to learn more about the best manufacturing parts available within the local area, for example, they will search Google for information about that specific topic. If you happen to run a local business that provides the type of service that match the search, then your local San Jose internet marketing campaign (or whatever city you’re located) should put your website at or near the top of the local search results page.
When search engine marketing originally gained prominence, keywords were the only factor that marketers focused on; to avoid connecting people with the wrong sites, the search engines have gone through many changes during the last few years. There are now around 200 factors that search engines like Google consider to determine who ranks the highest. One of the most highly regarded factors is the number and quality of links from other websites to yours — each of these is known as an inbound link. In the eyes of Google, each link from a relevant and reputable site to yours is a “vote of quality for your site.” As such, you need to focus on this part of your online marketing strategy.
Link development inherently enhances your internet presence elsewhere
Although the primary reason that you are gathering links is to get ranked as high as possible on the search engines’ results lists, this is not the only benefit of link building. It will also help to improve your online brand beyond the search engine. Because link building invariably requires you to build relationships online. Some of these relationships will give you a prominent space on a website with a large amount of visibility; as such, sales leads will find you through these channels. Also, some of the relationships that you build in your link building efforts will ultimately be sales leads themselves.
Why you should ignore those who say that link building is dead
Link building used to be a game of volume — the more links you had, the better off you were. Unfortunately, this was an easy system to manipulate, since you could create dummy websites or buy inbound links from “link farms” to achieve your goal. In response to this heavy abuse of the inbound link building system, Google and other search engines have executed massive overhauls of their algorithms. This led to massive drops in the rankings of websites that had been implementing the aforementioned tactics to game the system. This in turn led to presumptions that link building was no longer important.
Link building is as important as ever, but how you can succeed with it has changed significantly. Now, in order to gain value from a link, it has to be from relevant and reputable websites (preferably ones with a solid internet presence of their own). If you sell business software, for example, a link from a popular tech blog will be much more valuable than one from an obscure forum about furniture.
Are you building the links your online marketing strategy needs for success?
Whether you are launching a local Internet marketing campaign or a global one, make sure that you are using the power of links to boost your success. If you need help in developing and implementing a successful online marketing strategy for your business, download our free Search Engine Marketing Strategy Kit and contact a San Jose Internet marketing expert at 408 398-3303 or email firstname.lastname@example.org.