In the faced-paced world that we live in many small and mid-sized businesses, as well as large brands, are still trying to find their place in the digital world. There are no clear cut easy ways to build and maintain a strong digital presence. There are many different strategies that may, depending on the industry and customer base, be better suited for some businesses than others.
There are, however, a set of basic components that you’ll find are the backbone of every great digital marketing strategy. In our digital marketing video this month, we want to help you hone in on the 7 key components of an effective WSI Digital Marketing Mix:
Business Goals with and Digital Marketing Plan
The main goals you want to accomplish for your business should always define your plan. Some businesses want to climb Mount Everest and become globally known, while others simply want to increase and maintain a steady stream of local customers. These goals will require different strategies. Set your business goals first, and then map out how you want to achieve them which will be included in your digital marketing plan.
Most businesses have entered the digital world, and developed websites with active social media accounts. But without a well thought out digital marketing strategy, things are usually in disarray. Before you implement a newly minted digital marketing mix, assess and review your current digital presence. Determine what can be revised and updated, and what needs to be totally scrapped. Whether you have to start from scratch or can build from existing components, an audit is an important step.
SEO (Search Engine Optimization)
Adaptive SEO™ is WSI’s own unique (and we believe better) approach to implementing an effective search engine optimization program. We believe SEO is a constantly moving target, so it makes sense to become more adaptable with your SEO strategy.
The chief goal of paid advertising is to get your marketing messages in front of the right people (potential customers), in the right places (where your audience is online) at the right time (when they are looking for your solution). What business doesn’t need to do all three of these things?
Instead of looking at social media as something trendy, think of it as a direct line to connect with your customers (because that’s what it is!). If you can openly communicate with potential customers on a medium where they choose to be on, why wouldn’t you do it? As we have mentioned before – social media platforms are like massive, 24-hour conferences with endless networking opportunities!
One of the best things about digital marketing is the amazing technology that makes the lives of marketers so much easier. Marketing automation, which simplifies and improves the process of capturing, nurturing and communicating with potential customers, is one such technology. Digital marketing can be challenging endeavor, but once you have a handle on using the technology, it becomes a whole lot easier!
Even though it is overlooked, email marketing is still an amazing way of communicating and nurturing not only potential customers, but existing ones too. The key is determining the kind of email content your audience wants to read and also how often they want to receive it.
At the end of the day, leveraging these seven components is the secret to having the perfect digital marketing mix that helps you achieve even your loftiest goals.
If you would like more information on the WSI Digital Marketing Mix, get in touch with your local WSI Digital Marketing Consultant today.